Quelques jours apr\u00e8s l\u2019officialisation de l\u2019achat de la marque am\u00e9ricaine de mode, \u201cJones New York\u201d par l\u2019Authentic Brands Group, la soci\u00e9t\u00e9 vient d\u2019annoncer la signature d\u2019un partenariat strat\u00e9gique avec l\u2019Estate Michael Jackson.<\/p>\n\n\n\n
L\u2019Authentic Brands Group LLC (ABG) est propri\u00e9taire d\u2019un portefeuille mondial de classiques de la mode, du sport, de c\u00e9l\u00e9brit\u00e9s, de m\u00e9dias et de marques du divertissement. Elle g\u00e8re par exemple les droits de c\u00e9l\u00e9brit\u00e9s comme Elvis Presley, Bob Marley, Mohamed Ali et Marilyn Monroe. L\u2019ambition de ce partenariat est de rechercher de nouvelles licences et partenariats en collaboration avec la succession pour augmenter la port\u00e9e de la marque \u201cMichael Jackson\u201d sur des march\u00e9s cl\u00e9s \u00e0 travers le monde.<\/p>\n\n\n\n
Gr\u00e2ce \u00e0 des alliances strat\u00e9giques avec des marques mondiales de premier plan, ABG et l\u2019Estate esp\u00e8rent proposer des produits \u201cinattendus, audacieux et innovants.\u201d<\/p>\n\n\n\n
Le communiqu\u00e9 de presse d\u00e9clare \u00e9galement que Michael Jackson \u00e9tait un g\u00e9nie musical et cr\u00e9atif, qu\u2019il a incarn\u00e9 l\u2019innovation et qu\u2019il a r\u00e9volutionn\u00e9 de nombreux aspects de son art, que ce soit sur sc\u00e8ne ou par l\u2019utilisation de la vid\u00e9o : Michael Jackson a lanc\u00e9 une nouvelle \u00e8re de la cr\u00e9ativit\u00e9 dans les performances sc\u00e9niques qui continue \u00e0 influencer les artistes en vogue aujourd\u2019hui dans le hip-hop, le R & B contemporain, la Pop et le Rock \u2018n\u2019 roll.<\/p>\n\n\n\n
\u201cEn tant qu\u2019artiste solo visionnaire, Michael Jackson a red\u00e9fini l\u2019art du divertissement\u201d, a d\u00e9clar\u00e9 Nick Woodhouse, le pr\u00e9sident et responsable du marketing chez ABG. Les partenariats strat\u00e9giques mondiaux qui naitront de cette collaboration prolongeront l\u2019\u00e9norme h\u00e9ritage laiss\u00e9 par Michael Jackson.<\/p>\n\n\n\n
Sources :\u00a0prnewswire.com\u00a0\/ MJLegend<\/strong><\/p>\n\n\n\n 29 Apr 2015 by BIGBROTHER<\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Quelques jours apr\u00e8s l\u2019officialisation de l\u2019achat de la marque am\u00e9ricaine de mode, \u201cJones New York\u201d<\/p>\n","protected":false},"author":1,"featured_media":8209,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[],"class_list":["post-8208","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/michaelzine.com\/Wordpress\/index.php?rest_route=\/wp\/v2\/posts\/8208"}],"collection":[{"href":"https:\/\/michaelzine.com\/Wordpress\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/michaelzine.com\/Wordpress\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/michaelzine.com\/Wordpress\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/michaelzine.com\/Wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8208"}],"version-history":[{"count":1,"href":"https:\/\/michaelzine.com\/Wordpress\/index.php?rest_route=\/wp\/v2\/posts\/8208\/revisions"}],"predecessor-version":[{"id":8210,"href":"https:\/\/michaelzine.com\/Wordpress\/index.php?rest_route=\/wp\/v2\/posts\/8208\/revisions\/8210"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/michaelzine.com\/Wordpress\/index.php?rest_route=\/wp\/v2\/media\/8209"}],"wp:attachment":[{"href":"https:\/\/michaelzine.com\/Wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8208"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/michaelzine.com\/Wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8208"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/michaelzine.com\/Wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8208"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}